Attention men ready to rise to their full potential!

6-week hero challenge built for men

Take Control of Your Body, Mind, and Life With a 6-Week Challenge That's Made to Stick

In just 6 weeks, I'll help you master the proven framework the healthiest, fittest, and most powerful men use to stay at the top of their game despite busy schedules, stress, and demands of daily life...

No matter your fitness level or starting point.

Discover your body's unique metabolic needs

Develop a fit, healthy & muscular body at any age

Build unstoppable mental & emotional resilience

After working with Fit for Freelance...

"I have more energy for every aspect of my life." -Chris

"I have two small kids, so helping them take a bath or go to the bathroom, whatever, takes a lot of bending over and squatting. I just have so much more endurance and energy to be able to do that stuff now. By the end of the night, I'm not exhausted passing out like I used to. So I have more energy for every aspect of my life."

Ever wondered what it’s like to be the most powerful man in the room?

If you ask any man on the street, 1 in 4 would tell you they don’t feel like they’re living up to their full potential in their personal and professional lives.

And despite making one fruitless attempt after another to get in shape, improve their mental and emotional well-being, and sacrificing their own needs to achieve success…

They feel like they’re falling short.

The reality is that in today’s fast-paced world, it’s difficult to prioritize your health and wellness when there are so many demands on your time and energy.

You might feel overwhelmed by the challenges of work, relationships, and other responsibilities

And you might look at other men who are in perfect shape, have a happy partner hanging on their arm, and seem to have figured out the “secret” to success and think…

"How did he manage to achieve all of that?"

The thing is, when you neglect your health in the name of success or being a "hero" at home or work, it affects every aspect of your life.

  • You feel run down and stressed
  • You lack the energy to pursue your passions and achieve your goals, and like most men...
  • You end up feeling inadequate, with a nagging sense that you're not living up to your potential- the healthy, fulfilling life of your dreams

The Good news is, the opposite is true, too.

When you put your health FIRST, everything else falls into place, and being the hero you want to be feels effortless. Things like...

  • A strong, muscular body that holds up over time
  • More energy to give to the things and people you love
  • Getting better quality sleep
  • Higher testosterone levels
  • Improved memory and focus
  • Smoother digestion and balanced blood sugar levels
  • Becoming more attractive
  • A more resilient mental and emotional state

Although it may seem like all of that would take years to achieve, it doesn't. It all starts with the decision to get it, and a plan to make it happen

that's where the 6-Week hero challenge comes in

The 6-Week Hero Challenge is designed to help you overcome the challenges that have held you back in the past, and give you the tools, skills, and support you need to take control of your mind, body, and life.

Over 6 weeks, you'll follow a proven roadmap to unleash your inner hero without sacrificing your work, family, or social life:

Everything is mapped out for you so all you have to do is show up, follow the instructions, and put in the work...

And if you can do that for just 6 weeks?

You'll be able to take control of your mind, body, and life, and achieve results you might have never thought possible.

Here are just some of the results men are achieving with this holistic approach

The 6-week Men's hero challenge is not your typical fitness program...

  • You’ll gain a comprehensive understanding of what it takes to achieve optimal health and wellness, both physically and mentally
  • You’ll develop practical skills and habits to improve your overall fitness and reduce stress levels, leading to a more energized and confident you
  • Our expert-led program is tailored specifically to men’s needs and is designed to provide the necessary support and motivation to help you stick to your goals and achieve lasting results!

Why should you listen to me?

Guilt-free Health Coach Reggie Wilson

Founder of Fit for Freelance

Certified Personal Trainer

Worksite Wellness Program Manager

10+ Years Public Health Experience

MS Medical Sciences

BS Food Science Human Nutrition

Grad Cert in Positive Behavior Support

At its core, Fit for Freelance is about empowering better communities.

As a man who always strives to do my best for my family, my community, and myself, I know how much pressure upstanding men face- and I don't even have kids! It's just "the way it is."

But there's wisdom in the expression "you can't pour from an empty cup." When you fill your cup with confidence, energy, and good health, you have more power to serve the people you love most (and you're less likely to die prematurely from chronic disease).

If you don't, you'll run into problems with burnout, stress, tiredness, etc. If you can only show up at 50% of your best- you'd better hope every day is a good day!

My tagline is "Building Adaptive Business Leaders through Compassionate Health Coaching." Whether you're running a small business and/or leading a family or piloting a household of one, you need a plan to take confident ownership of your path to freedom and fitness.

The Hero Challenge has been proven to work specifically for men, so you don't have to waste time researching building your own sketchy program without accountability, end up doing things poorly, and second guessing your process and results.

Having access to this proven framework PLUS daily accountability over the next 6 weeks will allow you to:

  • Clearly define your goals and create a roadmap for success
  • Learn the best nutrition and exercise strategies tailored not only specifically for men, but for YOUR unique metabolic needs – without feeling deprived
  • Develop a powerful mindset that drives you towards success and motivates you to maintain healthy habits
  • Overcome obstacles and beat self-sabotaging behaviors that are holding you back
  • Transform your body and develop confidence in your ability to control your own life

And create a lasting impact on your overall health and wellness that will serve you for years to come

Just imagine 6 weeks from now, feeling confident in your own skin, with energy to spare and a clear mind to take on each day with ease.

  • No more feeling self-conscious or hiding behind baggy clothes…
  • No more restless nights and daily exhaustion…
  • No more second-guessing your worth and capabilities…
  • No more wasting time and energy on ineffective diets and fitness routines.

Because here's the truth...

You’re already the hero you want to be, with untapped potential just waiting to be unleashed. By unlocking your full potential — starting with your health and wellbeing — you'll be able to live life to the fullest, be the best version of yourself, and achieve your biggest dreams.

Here's a look at everything included in your 6-week hero challenge:

Challenge success manual

Packed with practical tips, strategies, and step-by-step instructions, this 50-page manual answers all your questions about how the Hero Challenge works and gives you the “cheat codes” to optimizing your nutrition, sleep, hormones, workouts, and mental wellbeing via macros, carb cycling, smart caffeine use, and more. 

Carb cycling guide

Carb cycling is the real MVP of the Hero Challenge — it's NOT a fad diet, doesn't restrict entire food groups (i.e. Keto, low-carb), or worse, it's not a cleanse or detox with insane calorie limitations. Instead, it’s a sustainable eating lifestyle that flat-out works and gets life-changing results. You'll be able to easily personalize your plan to hit your goals and learn how to fuel properly for workouts. 

Macro calculator + meal planning worksheet ($300 value)

This is where the magic happens! You'll be able to calculate your perfect macros, and then drag and drop your way to a personalized plan to meet your goals. All of this happens right inside your Hero meal planning worksheet so you can keep it all in one place.  

carb cycling sample meal plan

Simple is the name of the game, and this guide makes it simple to meal prep and follow through. It's fully customizable based on what you like and don't like, so it'll be easy for you to stick with it! It includes a variety of tasty and nutritious meals that are perfectly balanced to support your carb-cycling goals, including easy-to-make recipes.

Meal prep masterclass & video training

You'll learn EXACTLY how to meal prep your way to success! These videos will walk you through how to meal prep step-by-step, so you can save time, eat healthy, and achieve your Hero Challenge goals without stress. The skills you will learn in this training will last a lifetime.

Hero workouts ($300 value)

These workouts are designed to get results. Period. We want you to be able to fit your workouts into your lifestyle, so you will get workout calendars, videos, and training plans for 2, 3, 4, or 5 workout sessions per week. Build muscle and burn fat on your own terms, with or without cardio. It doesn't matter if you're just getting started or a seasoned athlete, these workouts will challenge you no matter your current fitness level. 

Hero coaching & accountability

This program is designed to inspire REAL CHANGE and help you embrace the hero within. Every day, we'll dive deep into mindset, fitness, and nutrition strategies that will help you get clear on your goals, stay connected to your why, AND help you live up to your full potential. 

Plus, when you join today, you'll also receive these exclusive bonuses:

freelance wellness

3-month membership in the Health Confidence club ($550 value)

Take control of your real life eating without all or nothing diets. Get the knowledge, skills, and people you need to let your health support your life, instead of seeing it as a chore that doesn't fit your lifestyle or schedule.

Online education, downloadable action plans, group support, and a coach (me!) create a compassionate environment to prioritize and enjoy your health while losing weight.

Almost 5 hours of engaging on-demand videos, broken into sub-15-minute clips (that you can watch in 2x speed). Learn more

30-Day plant-based transformation ($297 value)

Make it SIMPLE to save time, prep, and eat healthy with done for you meal plan, grocery lists, recipes, and more. A perfect meat-optional way to know what foods to buy, how to cook them, and when to eat them so you always have healthy meals ready while you lose weight!

The hero's purpose worksheet (Priceless)

This worksheet will help you identify your values, passions, and strengths... and use them to build a personalized roadmap for success for this challenge and beyond. By completing this worksheet, you'll gain a deeper understanding of your purpose and develop the confidence and motivation you need to step into the BEST possible versions of yourself, regardless of your starting point. 

hero quickstart checklist

Have a fast start! Prep is everything in your Hero Challenge! This simple checklist gives you a quick list of everything you'll need to set yourself up for success. Just follow along one by one, and you'll be way ahead of the game!

That's a total value of more than $1,341

That's just $223/week

This Fall, I'm planning to offer this challenge at $400

You can start the 6-week hero challenge for just



$100 during launch sale


A portion of revenues goes to non-profits that build better communities, like Champions for Learning

The 6-week hero challenge is backed by a 100% satisfaction guarantee

I'm so confident you're going to love what you achieve with this challenge that I'm giving you a 14-day, no questions asked, full money-back guarantee. So there's zero risk for you!


This challenge is for you if...

  • You're ready to invest time and effort into improving your overall health and wellness
  • You're looking for a structured program to help guide and motivate you in your fitness journey
  • You want to take confident ownership of your health and make a lasting change for the better
  • You're open to trying new exercises, nutrition strategies, and wellness practices
  • You're committed to making a positive impact on your life and the lives of those around you

After working with Fit for Freelance...

"My favorite result was improved energy and body image." -Brett

"I thought I would mess up keeping up with the exercise. [My fear] did not come true. I was able to consistently wake up in the morning before work to get in exercise. The improved work-life balance has lowered the stress and helped with my sleep and waking up at 5:30am. My favorite result was improved energy and body image."

Get instant access now for just



$100 during launch sale


A portion of revenues goes to non-profits that build better communities, like Champions for Learning

Meet Reggie @ fit for freelance

Fit for Freelance Coach

My passion and career are about making it easy for people to understand health science and match their choices to their goals. 

My vision is every entrepreneur knows how to lead the healthy, fulfilling life of their dreams.

Core values: Ownership, Compassion, Adaptive, Science-based, Engaging.

Random facts:

  • History as salsa dancer and occasional rugby player
  • Practice calligraphy with a fountain pen and ink collection

Things I dislike:

  • Useless supplements
  • Rude internet commenters who have never helped someone they care about lose weight
  • Pickles

If you think of a way I can help you reach your health and business goals, send me a message at I'd be glad to help!

Have questions about the 6-week hero challenge?

What's different about the 6-Week Hero Challenge?

In a nutshell: EVERYTHING! Unlike most challenges that burn you out on your nutrition and workouts so you're counting down the days until the challenge ends... this challenge is designed to stick. In other words, this program is about laying a rock solid foundation for lifelong physical, mental, and emotional health rather than hitting a short-term goal you can't sustain. 

We'll dive into stress management, connecting with your purpose, and taking better care of your relationships by taking better care of yourself... and also how to stay on track no matter what life throws at you. If you're looking for a "reset" button, this is it.

What is the time commitment?

Everything in this program is designed to maximize your results in a minimal amount of time over the span of 6 weeks. It's a self-directed program, so it's all up to you. That said, expect to spend a few hours each week and some time each day putting in the work. It's probably about the amount you could've been doing this whole time.

What is carb cycling?

The short answer: you can have pizza, burgers, bread, & beer and still lose weight!

The long answer: alternating high-carb & low-carb days makes results happen faster, easier, and stick around longer. 

When you’re continually depleting your body’s glycogen stores on no-carb or low-carb diets, your metabolism slows down, you experience low energy, and muscle starts wasting away.

Instead, carb cycling not only keeps you sane because you can still eat bread, pasta, rice, and enjoy an ice-cold beer from time to time…

But working high-carb days into your diet also pushes carbohydrates into the body, which helps burn more fat and protect your muscle while you’re in a calorie deficit.

If it gets too complex or confusing, you can use the Flexible Food Gameplan, which builds confidence while making food choices simple and easy to remember.

Do I have to be in good shape already to keep up with the workouts?

No! We have multiple workout options to meet you where you're at. It doesn't matter if you're just starting out or if you have been working out for years, this program is for YOU.

What happens after i sign up?

After you sign up, you'll get a chance to book a call with me to ask any questions and make sure you have what you need to start.

Then you'll go to a thank you page while your welcome email is automatically sent to your inbox.

In the welcome email, you'll get login details for instant access to your first year of membership in the Health Confidence Club. This includes the exclusive Hero Challenge section with all the awesome program downloads I described earlier.

Preparation for the 6-week challenge starts Friday, and you'll officially start on Monday!

Will I need to buy supplements?

Nope. However, the success manual includes a supplement guide to direct your research. Eating healthy more often and consistent activity are the real keys. A whey protein isolate may help, but it's supplemental.


Are results guaranteed?

Yes. In fact, we're so confident you'll get results from this program, that if you're not seeing and feeling progress within the first 14 days of purchasing this program, we'll issue a refund, no questions asked. 

Here's why: Carb cycling is proven to be an effective approach for building muscle, losing fat, and supporting healthier energy levels. And when it's combined with a whole new mindset, 24/7 accountability, a strong purpose, and short, effective workouts? You're guaranteed to hit your goals. If not, I'll give you your money back.

What if I want 1 on 1 support?

If you want more accountability and maximum adaptability, it makes sense to work with me one on one. We can do weekly calls with the Guilt-free Gameplan. Learn more by clicking here.

Ready to rise to your full potential?

Join the 6-week hero challenge today!



$100 during launch sale


A portion of revenues goes to non-profits that build better communities, like Champions for Learning

Not ready to invest yet? Learn about month-to-month Health Confidence Club membership

6-week hero challenge